Good Energy Coach
A live build for Sarah Heipel, a strength and fitness coach for women over 40 in Collingwood, Ontario. Two evergreen program funnels, a rebuilt freebie system, full booking automation, and a website refresh, all connected end to end so the site sells and follows up on its own.
A real business running on a site that couldn't keep up.
Sarah had the programs, the studio, and the clients. What she didn't have was a site that delivered, followed up, or tracked any of it on its own.
Two programs weren't fully wired
One paid program was only half connected and another wasn't built yet, so buyers couldn't be delivered their access and emails automatically.
The freebies page led nowhere
Buttons were broken and there was no delivery or tagging behind them, so sign-ups didn't get the guide and didn't get tracked.
Booking had nothing behind it
The calendar worked, but there was no confirmation, reminder, no-show follow-up, or clear view of where each lead stood. Every booking was tracked by hand.
The site needed a refresh
Several dead links across the pages and a look that no longer matched the strength of the brand.
Seven pieces, one connected system.
From a first visit through a booked call, a downloaded guide, or a bought program. Each piece hands off to the next with no manual chasing.
STABiLiZE program funnel
Built from scratch: sales page, Stripe checkout, delivery, a four-week coaching email sequence, and a password-protected member portal that installs like an app.
Little Black Dress funnel
Refreshed sales page, Stripe checkout, delivery, and a 42-day post-purchase email sequence that fires the moment payment lands.
Freebie system rebuild
Capture forms, a delivery email per guide, short follow-up sequences, lead tagging by which guide they grabbed, and returning-visitor recognition so repeat sign-ups skip the form.
Booking automation
Five automatic sequences behind two calendars, with one place that shows who booked, who's waiting, and who went quiet: confirmations, reminders, no-show rebooking, and cancellations, moving each lead along on its own.
Website refresh
Every page rebuilt, the navigation and footer standardized, and the dead links cleared out across the site.
New-client nurture intake
A dedicated intake form and path so a new lead gets picked up and moved forward instead of sitting in an inbox.
Self-serve editing
A simple way for Sarah to make small edits herself, without touching code or waiting on us for one-line changes.
The live build, page by page.
Real pages from goodenergycoach.com. Scroll inside the frame to see each full page.
The home page, refreshed. Strong, direct, and pointed at the next step.
However someone arrives, the system takes it from there.
A visitor can book a call, grab a free guide, or buy a program. Each path runs on its own once it starts. Pick one and follow it through.
Explore the programs
A visitor reads the coaching, group training, and program pages.
Book a free call
They land on the live 20-minute Clarity Call calendar and pick a time.
Confirmed and reminded
A confirmation and reminder emails fire automatically, and the lead moves to Booked so you can see where they stand.
Handled after the call
Each lead moves to Showed, No-Show, or Cancelled on its own. No-shows get a warm rebook email.
Land on the freebies page
A visitor finds a guide that fits what they're working on.
Enter an email
They sign up on the capture form, or get a direct download for the newer guides.
Guide delivered
The PDF arrives by email right away.
Followed up and tagged
A short follow-up runs, and the lead is tagged by which guide they grabbed so the next message fits.
Read a program page
A visitor lands on the Little Black Dress or STABiLiZE sales page.
Check out through Stripe
They buy in a few taps through the Stripe checkout.
Access delivered on payment
The payment applies a purchase tag, which triggers the delivery email and program access with no manual step.
The sequence begins
42 daily emails for Little Black Dress, or four weekly coaching emails and the member portal for STABiLiZE.
The automations doing the quiet work.
A handful of automatic sequences hold every path together so nothing depends on Sarah remembering to send it.
Booking + lead view
Confirmations, reminders, no-show rebooking, and cancellations, with every lead moved through six clear stages automatically so you can see who booked, who's waiting, and who went quiet.
Product delivery
A payment applies a purchase tag, the tag triggers delivery and starts the sequence: 42 days for Little Black Dress, four weeks for STABiLiZE.
Freebie capture
Each guide has its own delivery and follow-up, with tagging and returning-visitor recognition so repeat sign-ups skip the form.
One system, from first visit to delivered.
Three entry points feed the same backbone. Each step opens the next and one clear view tracks where everyone stands.
First visit
Someone lands on the site, a sales page, or a freebie.
Captured
They book a call, grab a guide, or buy a program.
Delivered
A confirmation, a guide, or program access fires on the spot.
Nurtured and tracked
The right sequence runs, and one clear view shows where each person sits.
I'm so happy with all the work you've done on my website. I can't thank you enough. I would like to continue working with you.
What this build runs on.
Built on GoHighLevel, with custom pages on top and Stripe handling checkout.
Send us your site, your booking path, and how you sell your programs. We'll reply with the first fix and the offer that fits.
Start with a Setup Check