Northlight Coaching
A simulated build for a burnout and career transition coach. The setup connects a landing page, application form, booking calendar, confirmation flow, reminders, no-show recovery, and lead tracking.
The setup looked like this before the build.
The simulated practice had no connected path between interest and a booked call. Inquiries arrived, then went quiet.
No clear intake path
Visitors had nowhere structured to go. No landing page, no application, no path to a booking.
No automatic reply after interest
After someone reached out, they heard nothing unless the coach replied manually. Most replies never went out in time.
Booking step depended on manual follow-up
Times were proposed over email or DM. No embedded calendar, no availability, no confirmation flow.
No owner view for who had applied, booked, or missed
No tags, no stages, no single screen to show where each inquiry stood.
Pages and wiring, connected end to end.
Nine pieces, each handed off to the next without manual chasing.
Landing page
Long-form, hand-coded HTML and CSS. One clear call to action leading into the application.
Application flow
Qualifying form that feeds straight into the lead tracker as a new opportunity, with tags applied on submit.
Booking page
Embedded calendar with live availability. Wired to the reminder and no-show paths.
Thank-you page
Post-booking confirmation with next-step instructions and expectation setting.
Confirmation flow
Instant confirmation message after the booking lands. Sets the tone before the call.
Reminder flow
24‑hour and 1‑hour reminders, automated. The lead arrives prepared, not surprised.
No‑show recovery
If they miss the call, a follow-up message goes out and the lead stage updates automatically.
Lead tracker
Pipeline stages from new lead through booked, completed, and no-show. Tags applied at each transition.
Handoff logic
Form submissions create a contact, apply the right tags, and push the lead into the pipeline without manual entry.
Click through the funnel pages.
Each tab shows a different page in the Northlight funnel. Scroll inside the frame to see the full page.
The primary landing page. Long-form, hand-coded, with the CTA leading into the application.
How visitors move through the system.
Front end is what the visitor sees. Back end is what runs without them noticing.
The automations running behind the scenes.
Three workflows handle applications, bookings and reminders, and no-show recovery.
Application workflow
Form submission, tag assignment, opportunity creation, and an internal notification when a new lead arrives.
Booking + reminders
Booking confirmation, 24‑hour and 1‑hour reminders, and a heads-up the morning of the call.
No‑show logic
No‑show tagging, pipeline stage update, and a quiet follow-up path after a missed appointment.
What this case file uses.
Functional pieces, not platform names. The same setup can be assembled in different stacks.
Send the page, form, booking path, and follow‑up pieces. We'll reply with the first fix and the offer that fits.
Start with a Setup Check