Raeven Cole Coaching
A follow-up flow and backend cleanup for a coaching business with no clear path after inquiry.
Raeven Cole Coaching is a simulated life and career transition practice. The setup reflects a common problem in service businesses. The form collects interest, but the moment after that feels vague. No warm confirmation, no guided path to booking, and no backend that clearly shows who still needs follow-through.
This project focused on the part after inquiry. A cleaner confirmation step, a clearer path to booking, reminders that arrive on time, and a pipeline that finally matches how the client journey actually works.
No Reassurance After the Form
After submitting the inquiry form, visitors landed somewhere generic. There was no confirmation that felt intentional and no clear sense of what would happen next.
Follow-Up Was Slow and Uneven
Responses depended on when Raeven had time to check in. Some inquiries got a quick reply. Others sat too long with no automated touchpoint holding the gap.
No Clear Path to Booking
Even when someone was ready to move forward, the calendar was not part of a guided flow. People had to find the next step on their own.
Pipeline Stages Did Not Match the Real Journey
The backend no longer reflected how leads actually moved through the business. It was hard to tell who had just inquired, who was waiting, and who had gone quiet.
The build focused on what happens after inquiry. Four pages on the front end, plus the backend pieces that move contacts toward booking without leaving everything to manual follow-up.
A focused contact form with a calm, low-pressure tone. Collects what Raeven needs without feeling heavy or clinical.
A warmer step after form submission that gives reassurance, sets expectations, and points clearly toward booking.
Calendar embed positioned as the next step in the flow, not a disconnected destination someone has to locate alone.
Post-booking confirmation with calm expectation setting and a clear sense of what happens before the session.
Sent automatically after inquiry submission. Short, warm, and built to move the contact toward booking without pressure.
Two-touch reminder sequence around the scheduled session. One email and one SMS, both brief and personal in tone.
A short re-engagement sequence for contacts who submit the form but do not book. Checks in once and stops if they book.
Stages rebuilt to reflect the actual journey from first inquiry to booked session, so Raeven can see where each lead stands.
Each tab shows a different page in the Raeven flow. Scroll inside the browser frame to see the full page. Replace the placeholder screenshots with your final images when ready.
Scroll inside the frame to see the full page. Click the tabs to switch between steps.
A look at the actual GHL workflows handling inquiry follow-up, booking reminders, and contacts who never book.
Inquiry Follow-Up
Form submission, tag assignment, opportunity creation, and the first confirmation email after inquiry.
Booking + Reminders
Booking confirmation, reminder timing, and follow-through before the scheduled session.
Re-Engagement / No Response
A short check-in flow for contacts who submit the form but do not book within the set window.
People are reaching out. Is the path after that clear?
If the gap is somewhere between the inquiry form and the booked session, Bloomwired can help clean that up. We look at what is happening now, find where the follow-through is breaking, and set up a path that feels clearer from the start.
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